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Candidates wish to feel connected to your brand name and sense that employers understand them as people. So how can employers stick out from the crowd? Employers should be proactive in their method to attracting candidates, and recruitment marketing is the option

Recruitment marketing is a relatively new method to attract prospects, both passive and active, to your business. It involves embracing the same principals and strategies used by marketing to attract prospects and increase brand awareness. Some examples of marketing practises now being made use of by HR groups consist of: job lead generation, SEO, guerrilla marketing, social marketing, personalised candidate journey and content development.

According to SHRM, companies that integrate recruitment marketing into their hiring strategy can generate three times more applicant leads than those who do not - leading a 100% higher close rate on applicants. Additionally, current research study by Allegis found that running a recruitment marketing project can conserve companies approximately 40% on overall skill costs. On top of these cost savings, recruitment marketing improves employer brand and attracts an estimated 50% more competent candidates.

It's remarkable to see how a deep understanding of your candidates can lead to campaigns that motivate them to take action. We've created a list of 6 of our favourite innovative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These projects pushed the boundaries of conventional job advertisements, and job for many, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World's Greatest Salesperson

To engage and employ the most experienced salespeople in the organization, Ogilvy, one of the worlds most prominent ad agency, ran an imaginative recruitment project to discover 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social media marketing in mix with their YouTube channel. Here they invited the possible candidates to movie themselves selling a brick. The reward? A 3 month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A great benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard technique of recruitment marketing projects.

They are a terrific method to bring in passionate applicants as well as acting as a preliminary screening test. Companies might ask candidates to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google's 2004 puzzling signboard. This marketing campaign was a great success for Google and earned high appreciation online within mathematical and engineering online forums - even before Google was referred to as the brains behind the operation.

The billboard, placed in Silicon Valley, presented a complex mathematical equation to passers-by and challenged those who thought they were smart adequate to fix it. Once solved, the equation revealed a website URL (www.7427466391.com) that the solver should visit.

Those wise sufficient to resolve the billboard puzzle were given one last puzzle once on the site.

Successful prospects received the message: "Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we're glad you're here. Something we discovered while developing Google is that it's much easier to find what you're looking for if it comes searching for you. What we're looking for are the best engineers worldwide. And here you are."

The billboard was an engaging method to attract some of the smartest minds to Google. Google organized this prospect pool into enthusiastic 'issue solvers' - an extremely prestigious skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the task of hiring 100 workers. To fill this high variety of positions, they had to think big. IKEA's outside the led to a wonderful "inside package" service.

IKEA decided to target those who they knew already enjoyed IKEA by putting 'profession directions' inside package of IKEA items for customers to discover upon opening their item. The instructions mirrored their famous assembly directions, advising customers on how to "assemble your future".

The project was a substantial success, and consumers adored it. Thousands of customers applied, and IKEA employed 280

workers who admired the IKEA brand. The reason for job the success of the campaign was not just down to its creativity however also due to the fact that it talked to IKEA's existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment campaign effectively gotten in touch with prospects in a customised way, in their own homes simply as they're focused on assembling their new furniture.

Volkswagen: A Concealed Message

When Volkswagen had to work with gifted mechanics, they thoroughly considered where this target market hung out so that they might communicate their recruitment message efficiently.

Volkswagen picked an obvious however unusual placement, the undercarriage of vehicles in requirement of repair work. Volkswagen deliberately dispersed defective cars and job trucks with the message hidden beneath to service centres across Germany in anticipation of attracting experienced employees.

Volkswagens campaign was a great success, and they worked with many experienced mechanics while confirming themselves as an innovative and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were seeking to attract ambitious trainees to their business. They reached trainees by going to the one place guaranteed to have students around, schools at several Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out "We're searching for trainees who aren't satisfied with just any service. www.McKinsey.ch."

The campaign's objective was to pre-filter candidates by attracting those that aren't satisfied with just any solution and wonder innovators. The pencil twisted the guidelines of marketing, job and it's simple message resonated with many, leading to top quality graduate employs at McKinsey.

Much like this pencil, recruitment marketing campaigns do not need to be costly, and job business can state a lot in just a simple declaration.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of companies doing recruitment marketing the proper way. Their professions page has 1.2 million likes, and they release content twice a day - often more. They share content that potential staff members can connect to and feel inspired by, such as individual workers achievements, days in the life of an employee and general daily updates from across the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that potential staff members can build an authentic connection with the brand. They attain this by permitting named workers to respond to any questions on the professions page from the business profile. Marriot also provides a chat service to those wanting to discover more about life at the business and recommendations on how they can successfully make an application for a position.

Marriotts method shows you do not require remarkable out of the box believing to connect with candidates. There are a myriad of ways your organization can approach your recruitment project. Marriott's method is simple, and any business can imitate this method and accomplish the very same success. Have a designated location where you share insights on life at your business and most importantly, listen to possible prospects and react to their concerns without delay and efficiently.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the very best experience possible and you have time to concentrate on what matters, your people. Learn more about us here.