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sports betting wagering innovator launches new start-up
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17 November 2021
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By Douglas Fraser
Business and economy editor, Scotland
Among Scotland's most successful innovation teams is beginning again with a brand-new company - and has actually secured the biggest initial investment of any British start-up company.
BetDEX is being led by Nigel Eccles, who co-founded fantasy sports betting website FanDuel in 2009 in Edinburgh.
The brand-new company has seed funding of $21m.
It intends to launch a new open source software platform, on which others can innovate in sports betting, in the very first half of next year.
The company is recruiting personnel from a base in Scotland.
FanDuel was sold to Flutter - previously named Paddy Power Betfair - in 2018 and is now worth more than $30bn.
However, Mr Eccles and other co-founders remain in legal dispute with FanDuel's later over the method which they structured a takeover, which left the Edinburgh team without a share of the rising appraisal.
Mr Eccles stated that a person thing he learned from the FanDuel experience was to choose investors carefully.
He told BBC Scotland: "We took a lot of lessons from that, one of which was the significance of who we choose as investors in this new company, to guarantee their worths are lined up with ours, that they take their fiduciary tasks responsibly, which they're the ideal partners for us."
The $21m seed funding for BetDEX consists of stakes taken by seven backers of US technology companies, including 2 large funds - Paradigm and FTX - which specialise in investing in business operating with crypto-currencies.
Varun Sudhakar, president of BetDEX, stated: "The sports betting industry charges high prices for poor items and limits trades by its most effective users.
"BetDEX is diametrically opposed to this approach. We will successfully complete against incumbents with a significantly superior item and low costs, which is now possible with the development of the blockchain innovation."
As chairman of the brand-new firm, Mr Eccles said it could look familiar to retail punters utilized to existing online firms.
'Pool of skill'
However, he states that those who utilize its platform to run their own wagering firms will have the ability to innovate and create a broader range of sports betting items.
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He said the typical share taken by online bookmakers is 7% to 10% of a stake, however BetDEX must permit that to fall below 1%.
The business will develop its own sports betting apps to run on the platform.
Mr Eccles said these would take an "intelligent, thoughtful" method to the way they are marketed to safeguard those who deal with issue sports betting.
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He stated the team of around 500 software application engineers who helped construct FanDuel from Scotland showed that it stays the place to develop a company. BetDEX has the exact same head of innovation, Stuart Tonner.
"A lot of that [FanDuel] success was built on an extremely competent, extremely talented engineering group, that constructed this product that might process millions of bets and countless users.
"There's a genuine skill pool of skilled engineers who helped us construct our item and that's what we desire to utilize for BetDEX also."
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Sports Betting Innovator Launches new Start-up
hallieesteban edited this page 2025-01-08 06:44:36 +07:00