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Candidates want to feel linked to your brand name and sense that employers comprehend them as individuals. So how can employers stand apart from the crowd? Employers must be proactive in their method to attracting prospects, and recruitment marketing is the solution

Recruitment marketing is a relatively new method to attract prospects, both passive and active, to your business. It includes adopting the very same principals and methods utilized by marketing to attract candidates and increase brand awareness. Some examples of marketing practises now being used by HR teams consist of: employment list building, SEO, guerrilla marketing, social advertising, employment customised candidate journey and content development.

According to SHRM, business that integrate recruitment marketing into their hiring strategy can create three times more candidate leads than those who do not - leading a 100% greater close rate on applicants. Additionally, current research by Allegis found that running a recruitment marketing project can conserve business as much as 40% on total skill costs. On top of these cost savings, recruitment marketing improves employer brand name and attracts an approximated 50% more certified candidates.

It's exceptional to see how a deep understanding of your candidates can lead to campaigns that inspire them to act. We've put together a list of 6 of our favourite creative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These projects pressed the borders of conventional task advertisements, employment and for many, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World's Greatest Salesperson

To engage and employ the most skilled salespeople in business, Ogilvy, among the worlds most popular ad agency, ran a creative recruitment project to find 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social media marketing in mix with their YouTube channel. Here they welcomed the potential candidates to movie themselves selling a brick. The prize? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A fantastic benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic approach of recruitment marketing campaigns.

They are a fantastic way to attract enthusiastic applicants as well as serving as a preliminary screening test. Companies may ask candidates to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google's 2004 puzzling signboard. This marketing project was a great success for Google and made high appreciation online within mathematical and engineering online forums - even before Google was called the brains behind the operation.

The billboard, placed in Silicon Valley, presented a complicated mathematical formula to passers-by and challenged those who believed they were wise adequate to resolve it. Once solved, the formula revealed a site URL (www.7427466391.com) that the solver should visit.

Those wise sufficient to resolve the signboard puzzle were offered one last puzzle once on the site.

Successful prospects received the message: "Nice work. Well done. Mazel tov. You've made it to Google Labs, and we're glad you're here. Something we found out while building Google is that it's much easier to find what you're looking for if it comes trying to find you. What we're searching for are the very best engineers on the planet. And here you are."

The signboard was an interesting way to attract some of the most intelligent minds to Google. Google organized this prospect pool into passionate 'issue solvers' - a highly prestigious skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the task of working with 100 workers. To fill this high variety of positions, they had to think big. IKEA's outside the box thinking led to a fantastic "inside the box" solution.

IKEA decided to target those who they understood currently liked IKEA by putting 'career guidelines' inside package of IKEA products for clients to discover upon opening their item. The instructions mirrored their famous assembly instructions, instructing customers on how to "assemble your future".

The project was a huge success, and clients loved it. Thousands of customers applied, and IKEA employed 280

employees who appreciated the IKEA brand. The reason for the success of the campaign was not just down to its creativity but also since it spoke with IKEA's existing brand name ambassadors, their clients. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment project successfully connected with candidates in a customised way, in their own homes simply as they're concentrated on assembling their brand-new furnishings.

Volkswagen: A Concealed Message

When Volkswagen needed to employ talented mechanics, they carefully thought about where this target market hung out so that they might communicate their recruitment message successfully.

Volkswagen chose on an obvious however unusual placement, the undercarriage of cars and trucks in requirement of repair. Volkswagen purposefully distributed faulty cars and trucks with the message hidden below to service centres throughout Germany in anticipation of bring in members.

Volkswagens project was a great success, and they worked with many proficient mechanics while validating themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to bring in enthusiastic students to their business. They reached trainees by going to the one place guaranteed to have students around, campuses at a number of Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that read "We're searching for trainees who aren't pleased with just any option. www.McKinsey.ch."

The project's objective was to pre-filter candidates by drawing in those that aren't satisfied with just any option and wonder innovators. The pencil twisted the rules of marketing, and it's simple message resonated with numerous, leading to top quality graduate hires at McKinsey.

Similar to this pencil, recruitment marketing campaigns don't need to be expensive, and companies can say a lot in only a basic declaration.

Marriott: employment A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the best method. Their professions page has 1.2 million likes, and they release content twice a day - often more. They share content that possible employees can associate with and feel influenced by, such as specific employees achievements, days in the life of a worker and basic day to day updates from across the Marriott network.

Marriott wants to convey a sense of personalisation with their careers page so that potential staff members can develop a real connection with the brand. They accomplish this by permitting named workers to address any questions on the professions page from the company profile. Marriot also uses a chat service to those aiming to find out more about life at the business and advice on how they can successfully get a position.

Marriotts method shows you do not need extraordinary out of the box believing to get in touch with candidates. There are a myriad of ways your company can approach your recruitment project. Marriott's strategy is basic, and any company can emulate this approach and achieve the same success. Have a designated location where you share insights on life at your company and most significantly, listen to possible prospects and react to their concerns without delay and efficiently.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can help you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the very best experience possible and you have time to focus on what matters, your people. Learn more about us here.